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Peak season survey reveals cautious confidence as demand strengthens

Metro's Q3/26 Peak Season Survey suggests businesses are entering the second half of the year with growing confidence, despite ongoing uncertainty across global supply chains.

While current shipping volumes remain mixed, the outlook for the next three months is positive. More than three-quarters of respondents expect shipping volumes to either increase or remain stable, with no respondents anticipating a decline. 

The findings indicate that businesses are continuing to adapt to market disruption, focusing on flexibility, resilience and proactive supply chain planning rather than waiting for conditions to return to normal.

Demand is being driven by real business growth

Unlike previous peak seasons, where activity was often influenced by front-loading or supply chain disruption, this year's demand appears to be supported by underlying market conditions.

Half of respondents identified genuine customer demand as the primary driver of shipping activity, while 37.5% pointed to inventory replenishment and restocking. Only 12.5% believed customers were bringing orders forward, and the same proportion cited carrier actions creating tighter supply. No respondents believed an earlier-than-usual seasonal peak was driving demand. 

Current shipping volumes remain varied. While 37.5% reported moderately higher volumes than the same period last year and 12.5% reported increases of more than 20%, an equal 37.5% said volumes were lower than a year ago. 

Looking ahead, confidence remains encouraging.

A quarter of respondents expect shipping volumes to increase significantly over the next three months, while 37.5% anticipate a slight increase and a further 37.5% expect volumes to remain stable. Significantly, none of those surveyed expect demand to decline during the remainder of the peak season. 

The results suggest businesses are planning for sustained activity rather than a short-lived seasonal spike.

Peak season has already begun

Three-quarters of respondents believe the traditional peak shipping season is already well underway, while only 12.5% believe it has yet to begin. A further 12.5% remain unsure. 

This reflects the continued resilience of international trade despite geopolitical tensions, longer shipping routes and higher transport costs.

However, an early start does not necessarily mean peak season will finish early. Over the past three years, an earlier summer peak has typically been followed by a second, smaller surge in demand during the fourth quarter, bookended by Golden Week in early October and the build-up to Chinese New Year. Many shippers are therefore planning for sustained demand through the remainder of 2026 rather than a single seasonal spike.

Red Sea transits remain under close review

As container carriers continue trial transits through the Suez Canal and Red Sea, businesses are monitoring developments carefully.

Three-quarters of respondents were already aware of the resumed transits. However, only a minority have fully reviewed their cargo insurance arrangements. Instead, 62.5% said insurance reviews are currently underway, while 25% have yet to assess whether their existing cover is suitable for regular Red Sea transits. 

The findings suggest confidence in the route is improving, but these results came before the recent Houthi attacks, so risk management remains a priority.

Flexibility is becoming the preferred strategy

Businesses are responding to market conditions by adapting existing supply chains rather than making wholesale changes to transport modes.

The most common response (37.5%) has been to alter shipping routes while maintaining the same mode of transport. Another 25% are considering alternative transport solutions if conditions deteriorate further, while 12.5% have already introduced sea-air services and a further 12.5% have switched some shipments to road transport. Meanwhile, 37.5% have not changed their transport strategy. 

Among those making changes, every respondent (100%) cited long transit times as the primary reason, with vessel capacity and port congestion receiving no responses. 

Agility is becoming more important than storage

When asked about warehousing priorities, 83.3% of respondents identified flexible transport alternatives as their greatest requirement, compared with 33.3% who highlighted low-cost short-term storage solutions. 

The findings suggest businesses are placing greater emphasis on maintaining supply chain agility than simply increasing storage capacity.

What the survey tells us

The results paint the picture of a market that remains resilient despite continued disruption.

Demand is being driven primarily by genuine customer activity rather than precautionary ordering, businesses are broadly optimistic about shipping volumes over the coming months, and most believe peak season is already underway.

At the same time, companies continue to manage risk carefully. Red Sea insurance arrangements are being reviewed, alternative routing remains under consideration, and flexibility has become a higher priority than simply securing additional warehouse space.

As peak season develops, Metro can help keep your supply chain agile. We'll review your transport strategy, identify opportunities to improve resilience and help you respond quickly to changing market conditions while maintaining service levels and controlling costs.

We’d be interested in your views too. EMAIL Managing Director, Andrew Smith

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Climate is becoming one of the biggest supply chain risks

For years, weather disruption was largely viewed as an operational inconvenience. A storm might delay a vessel, flooding could close a road for a day or two, or high winds might temporarily suspend port operations. That is no longer the case.

Across the world's major trade routes, climate-related disruption is becoming more frequent, affecting more regions at the same time and lasting significantly longer. Drought, heatwaves, wildfires and tropical storms are now influencing shipping capacity, inland transport, manufacturing and inventory planning simultaneously.

Recent events across Europe, Asia and the Americas demonstrate that weather is no longer simply an environmental issue. It’s becoming a fundamental supply chain risk that needs to be anticipated and planned for. 

Panama Canal faces renewed pressure

One of the clearest examples is the Panama Canal, where falling water levels in Gatun Lake have prompted the Panama Canal Authority to progressively reduce maximum vessel draft during the summer as it conserves freshwater ahead of an anticipated Super El Niño. While current restrictions remain less severe than those experienced during the 2023 drought, they are already increasing costs for shippers. 

Several major ocean carriers have introduced Panama Canal surcharges ranging from $100 to $320 per TEU on Asia-US East Coast and Gulf Coast services, reflecting the reduced cargo each vessel can carry under tighter draft restrictions. Although the canal continues to operate normally, any future reduction in daily transit slots would have a much greater impact on schedule reliability than the current draft limits alone. 

Europe's rivers are feeling the strain

The effects of prolonged hot, dry weather are also being felt across Europe's inland transport network.

Water levels on the Rhine have fallen to critically low levels, severely restricting barge operations between Rotterdam, Antwerp and inland Germany. Operators have been introducing low-water surcharges for several weeks, while some services have become commercially or operationally unviable. 

Efforts to transfer freight onto rail have proved equally challenging, with alternative corridors already operating close to capacity because of ongoing infrastructure works.

For manufacturers relying on Europe's inland waterways, disruption is no longer confined to river transport, it increasingly affects rail capacity, road availability and overall distribution costs.

Wildfires are disrupting European road freight

Across southern Europe, another climate-related challenge is emerging, as large wildfires in France and Spain disrupt some of Europe's busiest freight corridors through road closures, diversions, reduced visibility and extreme temperatures. Longer journey times are increasing fuel consumption, delaying deliveries and placing additional pressure on temperature-controlled supply chains. 

The impact extends well beyond the affected regions. France remains the principal land bridge between the UK and the Iberian Peninsula, and with around 75% of UK trade with continental Europe transported by road, closures and diversions across France can have far-reaching consequences for supply chains across Europe.

For businesses importing fresh produce or operating just-in-time supply chains, even relatively localised events can have continent-wide consequences.

Typhoon season continues to test Asian supply chains

Meanwhile, North Asia is experiencing another challenging tropical storm season.

Following the disruption caused by Typhoon Bavi, Typhoon Dolphin is threatening further delays across one of the world's busiest manufacturing and shipping regions. Major ports including Shanghai, Ningbo and Qingdao are already managing congestion, with delays of up to 8 days and while the typhoon is being downgraded, another severe weather event risks extending vessel queues and delaying cargo movements before previous backlogs have fully cleared. 

The timing is particularly significant as peak season demand continues, increasing pressure on both container shipping and bulk commodity movements throughout the region.

Weather disruption is becoming interconnected

Individually, each of these events presents a local operational challenge, but together, they highlight a much broader trend.

Lower water levels restrict major waterways. Heat and drought increase wildfire risk. Tropical storms disrupt manufacturing and port operations. Each event creates knock-on effects that spread rapidly through global supply chains, affecting transport capacity, transit times and logistics costs far beyond the immediate area.

With forecasters warning that a strengthening Super El Niño could increase the frequency and severity of weather extremes over the coming months, businesses should expect climate-related disruption to remain a significant operational risk. 

Building resilience into the supply chain

Extreme weather can no longer be treated as an occasional disruption that businesses simply react to.

Organisations that build resilience into their supply chains, through flexible transport options, contingency planning, alternative routings and greater supply chain visibility, will be far better placed to manage future disruption than those relying on historical weather patterns.

As climate events become more frequent and interconnected, resilience is becoming every bit as important as cost and transit time.

Whether you're moving freight through Europe, North America or Asia, Metro can deliver visibility throughout your supply chain and help you prepare for disruption before it happens. From alternative routings and multimodal solutions to warehousing, customs and contingency planning, we'll help build a more resilient supply chain that keeps your cargo moving when conditions change.

EMAIL Managing Director, Andrew Smith to start a conversation. 

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Employee engagement reaches record levels across Metro

Metro's latest employee engagement survey has delivered our strongest results yet, with colleagues reporting significant improvements across every key area measured.

With a 74% response rate across our UK, India and US operations, the survey provides a valuable snapshot of how colleagues feel about working at Metro and where we should continue to focus our efforts.

The results reflect the progress we've made over the past year and reinforce our belief that creating a positive workplace culture is fundamental to delivering great service for our customers.

Engagement continues to strengthen

Overall employee engagement increased to 82%, up from 68% in the previous survey, while every major category recorded year-on-year improvement.

Among the strongest-performing areas were:

  • Purpose: 84%
  • Leadership: 84%
  • Growth: 80%
  • Wellbeing: 78%

The improvements across every category demonstrate the positive impact of continued investment in leadership, employee development and workplace wellbeing.

What colleagues value most

The survey highlighted several themes that consistently define the Metro experience.

Colleagues told us they value:

  • supportive leadership and approachable managers
  • a culture built on trust and accountability
  • the freedom to make decisions and take ownership
  • understanding how their role contributes to the wider success of the business

These qualities help create an environment where people feel trusted, empowered and able to make a meaningful contribution.

Turning feedback into action

Our engagement survey isn't simply about measuring satisfaction. It helps us understand where we're succeeding, where improvements can be made and how we can continue building a stronger organisation.

The feedback received will help shape future priorities across our business, ensuring we continue investing in the areas that matter most to our colleagues.

Listening to employees and responding to what they tell us remains an important part of our Progressive value and our commitment to continuous improvement.

Building on strong foundations

While we're delighted with this year's results, we know that building a great workplace is an ongoing process rather than a destination.

We're grateful to every colleague who took the time to share their views. Their feedback helps us strengthen our culture, support our people and continue building a business where everyone has the opportunity to grow, contribute and succeed.

If you, or someone you know, would like to work with a progressive colleague-focused business, please EMAIL Paul Moss with a CV and covering letter.

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Sterling strengthens against the US dollar; what it means for importers and exporters

The pound has been strengthening against the US dollar, improving sterling buying power for many UK businesses purchasing goods and services priced in dollars.

For importers, that's welcome news. A stronger pound can reduce the sterling cost of overseas purchases, international freight, fuel and other dollar-linked expenses. However, exchange rates are only one part of the equation.

The recent rise in GBP/USD has been driven largely by a weaker US dollar rather than a dramatic improvement in the UK economy.

Several factors have combined to support sterling:

Markets expect US interest rates to fall

Investors increasingly believe the US Federal Reserve could begin cutting interest rates sooner than previously expected as economic growth moderates.

Lower interest rates generally make the dollar less attractive to investors, reducing demand for the currency.

The Bank of England remains more cautious

Although UK growth remains subdued, inflation—particularly in wages and services—continues to influence Bank of England policy.

With UK interest rates expected to remain higher for longer than US rates, sterling has become relatively more attractive.

Investors are taking less defensive positions

During periods of global uncertainty, investors typically move money into the US dollar because it is viewed as a safe-haven currency.

As market sentiment has improved, some of that demand has eased, allowing sterling to recover.

The UK economy has proved more resilient than expected

Economic growth remains modest, but the UK has avoided some of the more severe downturns previously anticipated.

That has helped maintain confidence in sterling despite ongoing economic challenges.

Yet, the pound could weaken again

Foreign exchange markets can move quickly and remain highly sensitive to:

  • US employment figures
  • Inflation data
  • Federal Reserve and Bank of England announcements
  • Geopolitical events
  • Changes in investor confidence

Exchange rates can reverse rapidly as market expectations change.

What this means for your business

For companies involved in international trade, a stronger pound creates opportunities, but also some important considerations.

Purchasing goods in US dollars

If your suppliers invoice in US dollars, sterling now buys more dollars than it did only a few weeks ago.

This can reduce the cost of imported products, raw materials and overseas services.

However, savings may not appear immediately if:

  • purchases are already hedged
  • contracts are fixed at earlier exchange rates
  • suppliers review prices only periodically

Freight and fuel costs

Many international transport costs are linked directly or indirectly to the US dollar.

These include:

  • ocean freight
  • air freight
  • bunker fuel
  • aviation fuel
  • fuel surcharges
  • equipment charges

A stronger pound can reduce these costs in sterling terms.

However, exchange-rate gains can easily be offset by rising oil prices, emergency carrier surcharges or changes in freight market capacity.

Export revenues

Businesses selling into dollar markets face the opposite effect.

Each dollar of revenue converts into fewer pounds when sterling strengthens, potentially reducing margins unless prices are adjusted or currency exposure is managed.

Budgeting and pricing

Periods of exchange-rate movement are a good opportunity to review:

  • customer pricing
  • freight assumptions
  • tender calculations
  • landed-cost models
  • cost recovery mechanisms

Rather than relying on a single exchange-rate assumption, businesses should consider a range of scenarios when preparing longer-term quotations or contracts.

Practical steps to consider

Businesses with significant US dollar exposure should consider:

  • Reviewing how much of their purchasing and sales activity is linked to the US dollar.
  • Checking whether pricing mechanisms reflect current exchange-rate movements.
  • Understanding whether freight costs are based on spot exchange rates, fixed pricing or published conversion indices.
  • Considering hedging or fixed-rate arrangements where currency exposure is significant and predictable.
  • Regularly updating budgets and tenders to reflect changing market conditions rather than relying on outdated assumptions.

Understanding how changing exchange rates could affect your freight costs or supply chain. Metro's finance experts can help you assess the wider logistics impact and identify opportunities to improve cost control across your international shipments.

EMAIL Laurence Burford, Chief Financial Officer.