Metro's Q3/26 Peak Season Survey suggests businesses are entering the second half of the year with growing confidence, despite ongoing uncertainty across global supply chains.
While current shipping volumes remain mixed, the outlook for the next three months is positive. More than three-quarters of respondents expect shipping volumes to either increase or remain stable, with no respondents anticipating a decline.
The findings indicate that businesses are continuing to adapt to market disruption, focusing on flexibility, resilience and proactive supply chain planning rather than waiting for conditions to return to normal.
Demand is being driven by real business growth
Unlike previous peak seasons, where activity was often influenced by front-loading or supply chain disruption, this year's demand appears to be supported by underlying market conditions.
Half of respondents identified genuine customer demand as the primary driver of shipping activity, while 37.5% pointed to inventory replenishment and restocking. Only 12.5% believed customers were bringing orders forward, and the same proportion cited carrier actions creating tighter supply. No respondents believed an earlier-than-usual seasonal peak was driving demand.
Current shipping volumes remain varied. While 37.5% reported moderately higher volumes than the same period last year and 12.5% reported increases of more than 20%, an equal 37.5% said volumes were lower than a year ago.
Looking ahead, confidence remains encouraging.
A quarter of respondents expect shipping volumes to increase significantly over the next three months, while 37.5% anticipate a slight increase and a further 37.5% expect volumes to remain stable. Significantly, none of those surveyed expect demand to decline during the remainder of the peak season.
The results suggest businesses are planning for sustained activity rather than a short-lived seasonal spike.
Peak season has already begun
Three-quarters of respondents believe the traditional peak shipping season is already well underway, while only 12.5% believe it has yet to begin. A further 12.5% remain unsure.
This reflects the continued resilience of international trade despite geopolitical tensions, longer shipping routes and higher transport costs.
However, an early start does not necessarily mean peak season will finish early. Over the past three years, an earlier summer peak has typically been followed by a second, smaller surge in demand during the fourth quarter, bookended by Golden Week in early October and the build-up to Chinese New Year. Many shippers are therefore planning for sustained demand through the remainder of 2026 rather than a single seasonal spike.
Red Sea transits remain under close review
As container carriers continue trial transits through the Suez Canal and Red Sea, businesses are monitoring developments carefully.
Three-quarters of respondents were already aware of the resumed transits. However, only a minority have fully reviewed their cargo insurance arrangements. Instead, 62.5% said insurance reviews are currently underway, while 25% have yet to assess whether their existing cover is suitable for regular Red Sea transits.
The findings suggest confidence in the route is improving, but these results came before the recent Houthi attacks, so risk management remains a priority.
Flexibility is becoming the preferred strategy
Businesses are responding to market conditions by adapting existing supply chains rather than making wholesale changes to transport modes.
The most common response (37.5%) has been to alter shipping routes while maintaining the same mode of transport. Another 25% are considering alternative transport solutions if conditions deteriorate further, while 12.5% have already introduced sea-air services and a further 12.5% have switched some shipments to road transport. Meanwhile, 37.5% have not changed their transport strategy.
Among those making changes, every respondent (100%) cited long transit times as the primary reason, with vessel capacity and port congestion receiving no responses.
Agility is becoming more important than storage
When asked about warehousing priorities, 83.3% of respondents identified flexible transport alternatives as their greatest requirement, compared with 33.3% who highlighted low-cost short-term storage solutions.
The findings suggest businesses are placing greater emphasis on maintaining supply chain agility than simply increasing storage capacity.
What the survey tells us
The results paint the picture of a market that remains resilient despite continued disruption.
Demand is being driven primarily by genuine customer activity rather than precautionary ordering, businesses are broadly optimistic about shipping volumes over the coming months, and most believe peak season is already underway.
At the same time, companies continue to manage risk carefully. Red Sea insurance arrangements are being reviewed, alternative routing remains under consideration, and flexibility has become a higher priority than simply securing additional warehouse space.
As peak season develops, Metro can help keep your supply chain agile. We'll review your transport strategy, identify opportunities to improve resilience and help you respond quickly to changing market conditions while maintaining service levels and controlling costs.
We’d be interested in your views too. EMAIL Managing Director, Andrew Smith







