Truck in Switzerland

A tougher European road market and a UK edging back towards it

For years, the road freight market has been under sustained pressure, shaped by a combination of post-Brexit structural change, rising costs and geopolitical disruption. 

At the same time, there are early signs that the UK may begin to move closer to Europe in practical, trade-focused ways, in a shift that could have meaningful implications for cross-border logistics.

For now, however, the market remains challenging.

Since Brexit, UK–EU road freight has been defined by increased friction. New customs processes, regulatory checks and border systems have added cost, complexity and delay, particularly for groupage and mixed loads.

The impact is clear in the data. Road freight volumes are estimated to be down by over 10% since Brexit, reflecting weaker trade flows and reduced demand. UK exports to the EU have also taken a structural hit, with studies pointing to a decline of around 16%.

At the same time, the number of operators has fallen sharply. Between 2021 and 2025, 2,051 UK road haulage companies became insolvent, which is almost double the 1,068 recorded in the previous five-year period. That equates to nearly eight hauliers exiting the market every week.

This combination of lower volumes and higher costs has fundamentally reshaped the sector. Capacity has tightened, margins have come under pressure, and the market has consolidated around stronger, more resilient operators.

Rising costs and the impact of the Iran war

The Iran conflict has added a new layer of pressure at a time when the sector was only just stabilising. Fuel costs, which can account for up to 30% of operating expenses, have risen sharply, with industry bodies warning this represents a structural shift rather than a temporary spike.

Across Europe, operators are now dealing with sustained fuel volatility, tightening supply and increasing financial strain. The knock-on effects are being felt across the entire road freight ecosystem, from pricing and capacity to investment decisions and fleet utilisation.

At the same time, additional cost pressures continue to build. Driver shortages remain unresolved, pushing up wages and limiting flexibility. New tolling regimes are increasing the cost of operating across key European markets. Regulatory changes, including evolving border systems on both sides of the Channel, are adding further administrative burden.

This is not just a UK issue. Across Europe, the road freight market remains fragile, with growth limited to just 0.5%, with many key markets recording declines.

The short-term outlook is closely tied to energy markets, geopolitical developments and spiking fuel costs. In this environment, many operators are focused on protecting margins and maintaining utilisation rather than expanding. Investment is being delayed, networks are being rationalised, and risk appetite remains low.

Signs of a closer UK–EU relationship

Against this backdrop, there are early signs of a shift in the UK–EU relationship. As the Trade and Cooperation Agreement comes up for review, both sides are exploring ways to reduce friction and improve trade flows.

Potential developments include veterinary and SPS agreements to streamline border checks, deeper customs cooperation and more structured alignment on energy and climate policy. For road freight, these are not abstract political discussions, they directly influence transit times, costs and reliability.

Even incremental improvements could have a meaningful impact, helping restore confidence, support volume recovery and reduce operational complexity.

Metro’s European division bucks the trend

While much of the market is under pressure, Metro’s European road freight division is moving in the opposite direction.

The division has been growing at 40% per year, making it Metro’s fastest-growing business unit. This performance stands in sharp contrast to the wider market, where volumes are flat or declining and operators are exiting the sector.

This growth has been driven by a clear and deliberate strategy. Metro has invested in building a strong European network, with high-quality groupage services into key markets including the Netherlands, Turkey, Poland and Iberia, alongside established strengths in France and Germany.

The business offers a balanced mix of less-than-truckload (LTL) and full-truckload (FTL) solutions, with a range of equipment, security and service options, giving customers flexibility as demand patterns shift. Crucially, the focus is on tailored, customer-led solutions, adapting routing, transit times and documentation processes to meet specific requirements.

In a more complex post-Brexit environment, this approach is proving highly effective. Rather than avoiding complexity, Metro is helping customers navigate it, smoothing customs processes, reducing risk and maintaining flow across European supply chains.

As the European road freight landscape continues to evolve, Metro provides the expertise, network strength and proactive approach needed to keep goods moving. Helping customers manage complexity, control cost and unlock opportunity across UK–EU trade. 

EMAIL our Managing Director Andy Smith to learn how we can secure your European supply chains.

shopping

EU insights for ambitious UK retailers and brands

As global trade patterns shift and US tariffs reshape export economics, many UK fashion brands are re-evaluating where growth will come from next.

For an increasing number, the answer is closer to home. The European Union — a £250bn clothing market — is once again becoming a strategic priority for scalable, lower-risk international expansion.

At Metro, we are seeing a clear trend: brands that previously focused on the US are now actively re-establishing or expanding EU operations. The commercial logic is compelling, but success depends on understanding the operational realities.

Europe makes strategic sense again

Under the UK-EU Trade and Co-operation Agreement, most qualifying UK goods can enter the EU tariff-free, provided rules of origin are met.

Compared with elevated US baseline tariffs and longer transatlantic lead times, the EU offers:

  • Shorter transit times
  • Lower freight costs
  • Established e-commerce and wholesale networks
  • Cultural and style alignment
  • A large, affluent consumer base

However, while tariffs may be reduced, compliance complexity remains.

The EU opportunity is real — but it is not frictionless. Brands need to approach it strategically, with proper customs planning, VAT management and logistics alignment from day one.

Choosing your route to market

There is no single entry model. Most successful brands adopt a hybrid approach.

Marketplace Partnerships

Many UK retailers are leveraging major EU marketplaces to accelerate scale.

Benefits:

  • Immediate access to multiple markets
  • Localised checkout and VAT handling
  • Established logistics networks
  • Faster delivery and returns

However, marketplace integration is not a silver bullet. Service charges, data integration, and margin considerations must be assessed carefully.

Establishing an EU entity

Setting up a legal entity in an EU member state has become more streamlined post-Brexit.

While it requires tax and legal advice, having an EU-based operation can:

  • Simplify VAT registration
  • Improve customer experience
  • Reduce cross-border friction
  • Enable more seamless returns management

Many exporters continue to route EU goods via the Netherlands due to infrastructure strength and customs efficiency.

Wholesale & distribution

Wholesale partnerships remain a powerful growth lever.

Brands are:

  • Partnering with department stores and independents
  • Appointing local distributors in key territories
  • Entering market-by-market rather than pan-EU immediately

Europe is not homogenous. Germany is not Spain. Italy is not Poland.

Localised strategy is essential.

De-minimis changes & customs evolution

The EU is ending its €150 de minimis duty exemption.

In 2024 alone, 4.6 billion low-value consignments entered the EU under this regime. 

Regulatory tightening aims to improve compliance and level competition.

Key implications:

  • Additional handling fees likely
  • Greater customs scrutiny
  • VAT management changes
  • Phasing out of the Import One Stop Shop (IOSS)
  • Introduction of the EU Customs Data Hub (from 2028)

Regulatory tightening increases compliance cost in the short term, but it also creates opportunity. Brands that invest in structured customs processes now will gain competitive advantage as enforcement strengthens.

Ship from UK or hold EU stock?

Many retailers initially ship EU orders from their UK hub, often supported by limited EU warehousing.

As volumes grow, models evolve toward:

  • EU-based fulfilment centres
  • Regional distribution capability
  • Consolidated inventory hubs
  • Faster returns processing

Efficient third-party logistics support is critical, particularly for managing VAT, customs documentation, and reverse logistics.

Sustainability & regulatory compliance

The EU remains at the forefront of sustainability regulation.

Fashion exporters must prepare for:

  • Ecodesign for Sustainable Products Regulation (ESPR)
  • Digital product passports
  • Product Environmental Footprint (PEF) requirements

Sustainability compliance in the EU is no longer a branding choice, it is market access infrastructure.

Brands that build traceability into supply chains now will be better positioned globally as similar standards emerge elsewhere.

Long-term thinking wins

Recent tariff volatility has reinforced one lesson: international expansion requires a long-term horizon.

Successful EU strategies typically:

  • Combine DTC, wholesale and marketplace channels
  • Phase entry by priority markets
  • Invest in compliance early
  • Build local partnerships
  • Use logistics as a competitive advantage

Europe’s scale, proximity and consumer alignment make it a logical next growth chapter for UK fashion brands.

But operational detail determines commercial success.

Final thoughts

The EU is not a return to pre-Brexit simplicity, but it is a structured, opportunity-rich market for brands willing to approach it strategically.

Entering Europe successfully isn’t about finding demand — demand is there. Metro’s experts can help you design the right logistics, compliance and localisation model to serve it efficiently.

For UK retailers ready to expand, Europe is no longer a fallback market.

It is becoming the priority again.

To learn about our EU-wide logistics, compliance and localisation services, and how we can help you grow your business in the EU with confidence, please EMAIL our Managing Director Andrew Smith.

Dover queue

Balance tilting towards UK hauliers

After years of competing on an uneven post-Brexit playing field, UK international hauliers are entering 2026 with structural advantages finally moving in their favour.

Regulatory change, rising cost pressures across the EU and tighter controls on cross-border movement are beginning to reshape who can compete most effectively in the UK–EU road freight market. While volumes remain contested, the direction of travel suggests improving competitiveness for UK-registered operators.

From 25 February 2026, foreign HGV drivers travelling to the UK who do not require a visa for short stays will need an Electronic Travel Authorisation (ETA). Drivers without a valid ETA will not be permitted to board transport to the UK.

The Home Office has already rolled out port-based communications and visual assets to support compliance, signalling that enforcement will be practical and visible rather than theoretical. For UK hauliers, whose drivers already hold UK immigration status, this removes friction rather than adding it—reducing uncertainty at the border and improving journey reliability.

UK operators quietly rebuild momentum

Official data shows that UK-registered HGVs are beginning to recover ground in international movements. UK vehicles lifted 4% more international freight year on year, while the number of cross-border trips rose by 2%.

UK-registered vehicles now account for 13% of powered vehicle trips to Europe and that recent growth contrasts with a more challenging picture for foreign operators. Freight lifted by foreign-registered HGVs to and from the UK fell by over 5% in 2023, reflecting pressure on both import and export legs.

According to the Road Haulage Association (RHA), EU operators are entering a period of stagnation rather than expansion. Growth is constrained not by lack of demand, but by rising operating costs and regulatory pressure.

Fuel, tolls and insurance costs continue to increase across the EU, while driver shortages are forecast to reach 400,000 by 2026. At the same time, mandatory investment in digital systems and the EU Green Deal’s push towards alternative-fuel vehicles are adding capital strain, particularly for smaller fleets. New regulatory requirements are also tightening operational flexibility, limiting how easily EU hauliers can redeploy assets into the UK market.

The RHA concludes. “Since 2004, trips by total foreign-registered powered vehicles have outnumbered trips by UK-registered powered vehicles… the resilience and resourcefulness of UK international hauliers may finally put them at a competitive advantage in 2026, as the playing field changes.”

A more balanced market

Taken together, these factors suggest a gradual rebalancing rather than a sudden shift. UK hauliers benefit from regulatory alignment at home, fewer border compliance risks and improving international volumes, while EU operators face cost inflation, labour shortages and tighter access conditions.

In 2026, competitiveness is likely to be defined not by scale alone, but by compliance readiness, operational certainty and cost control—areas where UK hauliers are increasingly well positioned to compete.

As regulatory change reshapes cross-border haulage and competitiveness shifts, execution and network design matter as much as cost. Metro supports shippers with compliant, reliable road freight solutions across the UK and Europe, combining local operational strength with cross-border expertise.

As part of GB Global, Metro also benefits from access to commercial vehicle fleets operating in both the UK and EU, allowing capacity to be deployed where it delivers the greatest reliability and value. This balanced model helps customers manage risk, maintain service continuity and adapt as market conditions evolve.

EMAIL Managing Director, Andrew Smith, to find out more about Metro’s road freight capabilities

Dover queue 2

France Ends Regime 42: What It Means for Exporters and Why You Should Attend Metro’s December Customs Webinar

France will withdraw Regime 42 from 1 January 2026, removing the VAT simplification that currently allows goods to enter France without import VAT when they are destined for another EU member state.

The ending of Regime 42 has attracted little publicity, but it will directly affect UK exporters shipping on DDP terms through the primary Dover–Calais Channel crossing.

Under DDP, the UK exporter is responsible for EU import formalities. Once Regime 42 is removed, any DDP shipment entering France will require French import VAT accounting, unless the exporter holds a French VAT registration. For many businesses, this introduces new administrative steps and potential cash-flow exposure.

Some exporters may look to reroute via alternative EU entry points, like Belgium or the Netherlands, where Regime 42 will continue. However, the Dover–Calais corridor remains the fastest, most reliable and most cost-efficient route into mainland Europe.

Diverting freight via Belgian or Dutch ports will inevitably add cost, extend transit times and risk congestion if volumes surge.

To ensure continuity, Metro can support exporters with three practical solutions:

  • T1 Transit Solution
    Goods can transit France under a T1, avoiding the need to pay French import VAT. Clearance takes place at the final EU destination, maintaining full route flexibility.
  • French VAT Registration and Returns
    For exporters wishing to continue using Dover–Calais without a transit procedure, Metro can arrange and manage French VAT registration and periodic returns.
  • Routing via alternative port pairs
    Where customers prefer to use Dutch or Belgian ports to retain Regime 42 benefits, Metro can support and coordinate these routings through established carrier and agent networks.

For many DDP exporters, the T1 transit route or French VAT registration, supported by Metro, will offer the best combination of compliance, speed and cost-efficiency.

Exporters should review their EU import arrangements early to ensure seamless operations ahead of January 2026.

Metro’s customs and compliance specialists are working with exporting customers to identify exposure, adapt procedures, and ensure every movement remains compliant and cost-efficient under the new rules.

EMAIL Andrew Smith, Managing Director, to discuss how we can help safeguard your European exports and keep your goods flowing smoothly through the transition.

Upcoming Metro Webinar: Essential Customs Changes for 2026

To help businesses prepare for these and other major regulatory shifts, Metro’s customs specialists will host a one-hour webinar in December.

Webinar Title

Avoid EU Border Disruption in 2026: The Key Customs Changes and How to Prepare Now

What We’ll Cover
A focused, practical review of:

  • ICS2 and the new GB ENS requirements
  • The end of Regime 42 in France: who is affected and what to do
  • French Douane ELO rules and their impact on all French port traffic
  • EUDR, CBAM and the UK’s expected approach
  • 2026 trade agreements and anticipated regulatory changes
  • Accessing CDS data free of charge
  • De minimis rule changes and the end of low-value relief
  • Compliance requirements for 2026 – what they mean in real terms

5 December @ 11:00 AM (1 hour) – CLICK TO BOOK

Exporters, importers and supply chain managers are strongly encouraged to attend. This session provides clarity on the border changes that will define 2026, and the actions businesses need to take now to stay compliant and competitive.