US–EU Trade Deal Signals New Trade Era

The US and EU have agreed a landmark trade framework taking effect 1 August, with a 15% baseline tariff, replacing many higher existing rates.

In addition to lowering tariffs the new trade deal opens markets, and pledges huge investment flows, with significant opportunities for UK traders able to leverage the EU’s expanded access to the U.S. market.

Headline tariff changes:

• Cars & parts – Cut from 27.5% to 15%
• Pharmaceuticals & semiconductors – 0% tariff until review; max. 15% after
• Steel & aluminium – Stay at 50% pending quota deal
• Zero‑for‑zero tariffs – On aircraft, some chemicals, generic drugs, semiconductor equipment, selected agri‑products, raw materials
• Still under negotiation – Wine and spirits tariffs

Strategic commitments:

• EU to buy $750bn in US oil, LNG and nuclear technology
• EU firms to invest $600bn in the US over Trump’s second term
• Defence procurement from US suppliers planned

Opportunities for US, EU & UK Traders

The agreement creates multiple areas of advantage for transatlantic trade:

For EU exporters to the U.S.:

• Reduced tariffs on high-value sectors such as cars, pharmaceuticals, and technology components.
• Greater certainty in supply chain planning with capped tariff rates post-investigation.

For U.S. exporters to the EU:

• Immediate tariff elimination for priority goods, expanding competitiveness in aerospace, chemicals, and agri-products.
• Increased market access supported by European government procurement in energy and defence.

For UK exporters and importers:

• Ability to leverage EU supply chains for tariff-advantaged U.S. market access.
• Opportunities to integrate into transatlantic supply networks in sectors such as automotive, chemicals, and renewable energy.

Leverage Metro’s EU network, in‑house customs brokerage, and on‑the‑ground teams in the United States to navigate this new trade landscape. Whether you’re reassessing sourcing strategies, managing new tariffs, or planning market entry, our experts can deliver compliant, cost‑effective solutions across every mode and market.

Email Managing Director, Andrew Smith, to explore how we can optimise your US/EU trade strategy.