The wave of new US tariffs has triggered a recalibration across global trade and supply chains. While markets initially reacted with relative calm, the cumulative impact of the Trump administration’s layered tariff regime, now reaching more than 60 countries, is beginning to reshape sourcing strategies, cost structures, and trade flows worldwide.

The latest measures, including punitive tariffs of up to 50% on imports from India, and Switzerland, and a standardised 15% levy on most EU goods, follow months of negotiations, with the UK and US agreeing an Economic Prosperity Deal (EPD) on 8 May, as a framework for tariff reductions to 10% and sector-specific cooperation.

While the EU, UK and some other nations have secured temporary reprieves or reduced rates, others are facing some of the steepest trade barriers since the 1930s. Despite legal challenges and ongoing court reviews, the ‘reciprocal’ tariff framework remains in force until 14 October to give the administration time to appeal to the US Supreme Court.

Supply Chain Implications

With the average US tariff rate climbing to 15.2%, up from a pre-Trump level of just 2.3%, importers are confronted by significant new costs and operational uncertainties. Many rushed to ship goods before the new levies took effect, temporarily insulating American consumers from immediate price increases.

However, the landscape is growing more unpredictable. With distinct, sector-specific tariffs on items like semiconductors, consumer electronics, pharmaceuticals, and critical minerals forthcoming, importers face ongoing uncertainty around landed costs and logistical planning.

And while the legality of “reciprocal” tariffs continues under judicial review, it adds yet another layer of risk for firms engaged in international trading.

The structure of the new tariff regime is multi-layered. A base rate of 10% applies to most imports, with steeper levies of 15% to 41% on countries with trade surpluses or those targeted for geopolitical reasons. Sector-specific duties on copper, pharmaceuticals, semiconductors, and critical minerals are being introduced in stages, with transshipment clauses aimed at preventing circumvention.

India, Switzerland and Brazil have emerged among the hardest-hit economies, with duties on some goods now matching or exceeding those applied to China. 

The outlook for trade with China remains fluid. A 90-day truce has paused the imposition of previously announced three-digit tariffs, with further talks expected before the November deadline.

However, a new provision introducing a 40% tariff on suspected transshipped goods, potentially targeting Chinese exports routed through third countries, has introduced added further complexity for supply chain managers.

The EU, UK, Canada, Mexico, Japan, and South Korea, appear better positioned to weather the storm, with existing trade agreements and temporary negotiation windows providing some insulation. Yet, some of these buffers are time-limited, and broader economic impacts are still unfolding.

As tariffs shift the relative cost of sourcing and importing, businesses are actively reviewing their global footprints. For many, the focus is now on building resilience through diversification, friend-shoring, and regionalisation. However, continued tariff uncertainty is delaying investment decisions and complicating long-term planning, especially for industries reliant on integrated global supply chains.

US Tariffs are reshaping global trade. Whether you’re evaluating exporting or sourcing options, reviewing landed costs, or considering tariff engineering, EMAIL our managing director Andy Smith to discuss your exposure and build a future-proof compliance strategy.