Metro Global USA: Building Momentum in a Key Market

Metro has taken a major step forward in its international growth strategy with the successful establishment and rapid expansion of Metro Global USA.

The operation now spans more than 10 offices across key logistics hubs, including New York, Chicago, and Dallas, strengthening Metro’s local presence and ability to support clients and partners in one of the world’s most critical trade markets.

The groundwork for this expansion was laid earlier this year, when CEO Grant Liddell and Managing Director Andy Smith completed a two-week visit to the United States to meet key clients, carriers, and partners. The visit confirmed the opportunity for a dedicated U.S. sales platform that would complement Metro’s global network and enhance its ability to serve transatlantic and intra-Americas trade.

That vision has now become a reality. Chief Financial Officer Laurence Burford and Project Manager Sophie Moss recently completed a strategic visit to the U.S. to embed Metro’s systems, culture, and governance across the new business. Their work focused on establishing financial and operational infrastructure aligned with U.S. regulations, ensuring robust budgeting frameworks, and integrating Metro’s digital and customer service platforms to deliver consistency and efficiency from day one.

Expanding Capability and Confidence

Momentum is building rapidly. Metro Global USA has already begun hiring additional staff to manage growing client demand, and its teams are now fully operational across a range of sectors. The U.S. offices are working closely with Metro’s UK and global teams to optimise trade lanes, improve routing options, and deliver end-to-end visibility through enhanced systems integration.

The visit by Burford and Moss was described internally as “extremely positive and beneficial,” generating strong engagement among U.S. staff and reinforcing Metro’s people-first culture. Their presence ensured alignment in both process and purpose, establishing a foundation for scalable growth that reflects Metro’s commitment to long-term partnership and service excellence.

Looking Ahead: Deepening Transatlantic Collaboration

Building on this momentum, Grant Liddell and Andy Smith are planning a follow-up visit to the U.S. in December to review progress, meet with staff and partners, and shape the next phase of expansion. Their agenda will focus on strengthening customer engagement, supporting further recruitment, and exploring additional investment opportunities in the North American market.

As global trade patterns evolve, Metro’s deepened presence in the U.S. ensures that its clients benefit from a truly integrated network, combining global reach with local expertise, and delivering predictable, efficient, and resilient logistics solutions across the Atlantic and beyond.

For more information about Metro Global USA or to explore opportunities in the U.S. market, please EMAIL Andrew Smith, Managing Director.