Near-Shoring Gains Momentum Across EMEA

Faced with rising tariffs, geopolitical risk, and ongoing disruption to global transport networks, a growing number of businesses are turning to near-shoring as a strategic way to strengthen supply chains.

Near-shoring, the relocation of manufacturing or sourcing to nearby countries, gained attention in boardrooms when the pandemic exposed the vulnerabilities of far-flung, overly concentrated supply chains, with the current tariff disruption renewing interest in the strategy.

Recent data reveals a clear trend: foreign direct investment (FDI) into near-shore manufacturing hubs in Central and Eastern Europe (CEE) and North Africa is up more than 60% compared with pre-pandemic levels. More than 15 destinations across these regions recorded five or more manufacturing investment projects each over the past year.

Companies are seeking to reduce exposure to tariff shocks, avoid over-reliance on a single geography or supplier, and better respond to market shifts. Unlike full re-shoring, near-shoring offers a balanced approach, retaining cost efficiency while improving agility.

Major global manufacturers are already making moves. A well-known French automotive brand invested €400m to expand its Turkish operations into an EU export hub, while Chinese electric vehicle manufacturer BYD is building its first European plant in Hungary. Hungary alone has seen a 140% rise in manufacturing investment over five years, with Poland, Romania, Slovakia, and North Macedonia also recording strong gains.

In North Africa, Morocco and Egypt are emerging as strategic alternatives. These markets combine population scale, cost competitiveness, and a growing skilled workforce, making them attractive to firms seeking stable, scalable supply options within reach of European customers.

Supply chain, cost, and environmental advantages
Beyond geopolitical resilience, near-shoring offers a wide range of operational and environmental benefits:

• Shorter lead times: Reduced transit distances enable faster response to demand changes and shorter replenishment cycles.
• Lower transport costs: Closer-to-home sourcing significantly reduces shipping spend and exposure to ocean freight volatility.
• Less reliance on air freight: Shorter routes and predictable lead times reduce the need for costly, carbon-intensive air freight.
• Lower emissions: A more regionalised supply chain helps reduce carbon footprints and supports ESG and net-zero targets.
• Improved collaboration: Proximity improves communication, supplier relationships, and coordination across the supply chain.
• Risk mitigation: Near-shoring builds resilience into operations, limiting the impact of global disruptions.

While near-shoring may not match Asia’s ultra-low production costs, countries such as Turkey, Hungary, Egypt, and Morocco offer a strong balance of affordability, labour availability, and growing infrastructure.

Long-term advantage through strategic sourcing
Near-shoring is no longer a short-term reaction to tariffs or global disruption, it’s becoming a foundational pillar of modern supply chain strategy. Brands that invest in supplier networks closer to their markets are gaining long-term advantage through speed, adaptability, sustainability, and reduced risk.

Power your near-shore strategy with Metro
Whether you’re exploring new EMEA sourcing options or already shifting production closer to home, Metro has the tools and expertise to optimise your near-shore operations.

• Our MVT supply chain platform delivers vendor management and end-to-end visibility
• Our dedicated EMEA and Overland department provides regional expertise and support
• Our regular European road services, including market-leading Turkish services, ensure seamless overland freight and final-mile delivery

EMAIL managing director, Andrew Smith, today to streamline your near-shoring strategy and secure a more sustainable, resilient supply chain.